Privacy Policy

Data protection statement

This Data Protection Declaration gives you an overview of how Fashion in the City GmbH processes your data. It relates to the processing of personal data collected by us when you visit

Fashion in the City GmbH (here in after referred as “We”), Im Hammereisen 27 B,C, 47559 Kranenburg, Germany is responsible for your personal data in the sense of this data protection declaration.


  1. Our privacy policy
  2. Collection and use of your personal data
  3. Share your personal data
  4. How long will your data remain with us?
  5. Your rights



We have made it our mission to offer you an excellent fashion experience from the very first moment – starting with browsing through the many styles of our numerous collections to actually receiving your order. The protection and careful handling of your personal data is an essential part of this shopping experience.

That is why we are committed to the following principles for handling your personal data:

  1. We collect and store data for the following essential purposes:
  • Compilation and delivery of your order
  • Customer service
  • Improve the user experience
  • Marketing
  • Fraud prevention
  • Regulatory requirements
  1. We only collect data that is necessary for the purposes listed above
  2. We delete your personal data as soon as we no longer need it
  3. We will not resell your data
  4. We keep your data safe

Below you will find further information on what data we collect, how and why we collect your personal data – and with whom we share it.

SSL encryption

In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

You can also read what data protection rights you have, e.g. How to request access to your personal data.


We only use your data within the framework of the strict German and European data protection law. Of course, we observe the principles of data protection law for the processing of personal data. We therefore generally only process your data for the purposes explained to you in this Data Protection Declaration or shared when we collect the data. These are mainly purchase processing and the provision, personalisation and development as well as security of our services.


In order to process your order, we need some data from you. As part of the ordering process, you tell us your name, address, email address, telephone number, payment method and of course the items you want to buy. We use this data to process your order, including sending an order confirmation and packaging and delivery of your order. If you are logged into your customer account, you can view your personal data there and can usually edit it directly there, e.g. in order to update your address after a move.


If you contact our customer service via email, chat or telephone etc., the personal data you provide will be registered with us. Our customer service has access to all your order data so that we can help you with any questions about the order status or returning items. Our customer service can also see your previous correspondence with us and thus offer you the best service.

If you use our “Notify Me” service, we will use your email address according to your request and notify you as soon as a certain item is available in stock again.


This website uses Google Maps API to visually display geographic information. When using Google Maps, Google also collects, processes and uses data about the use of map functions by visitors. You can find more information about data processing by Google in the Google data protection information. There you can also change your personal data protection settings in the data protection center.

You can find detailed instructions on how to manage your own data in connection with Google products here .


We continuously work in different ways to improve your user and shopping experience on our website. An important source of knowledge is that we track your browser behaviour on our pages in order to improve the user-friendliness, the layout and the user experience on our websites. We use cookies for this. HERE we offer you more information about the use of cookies. We also use your browser data to suggest other articles that you might like.


In order to present you with the best fashion tips and the most interesting news and advertisements for you, we and our advertising partners use personal data to tailor the recommendations and promotions on our website to your personal preferences.

For this we use information about your use of our websites and services, including information such as the order process, existing correspondence and profile information. This information can be combined with other information that you have either communicated to our advertising partners and that they have independently collected. Our partners may use cookies to collect this information when you visit our website. You can find more information about the cookies used on our website HERE .

You can object to our processing of your personal data for direct marketing purposes at any time by filling out the application form, which you can find HERE .

Below you will find further information on how we personalize our marketing for the registered members via our marketing cookies.

  1. If you have registered on our website, we use your data to send you newsletters with offers, information about new styles, fashion guides etc. according to your preferences.
  2. Some of our marketing campaigns are based on cookies. Among other things, the marketing cookies we use collect information about your style and preferences, device detection, geolocation of your IP address and your general browsing behaviour on our website. These cookies can also be used to track which ads you have already seen, whether you clicked on them and whether you ordered the product after clicking on them.

With this information, we personalize the recommendations and promotions on our websites and present you with interesting advertisements on other websites, such as social networks and price comparison portals and other applications. For example, if you looked at a particular jeans model, we may show you ads for this or similar jeans models in your social media news feed.

In addition, we may combine the information collected by cookies with your order history, existing correspondence and other information that you have given us for marketing purposes.

HERE you can find more details about the use of cookies.

You can also opt out of interest-based ads by de selecting the relevant cookies.


We maintain social media profiles on the social networks of Facebook and Instagram (so-called “fan pages”). We regularly publish and share content, offers and product recommendations on our fan pages. The operators of the social networks record your usage behaviour via cookies and similar technologies upon every interaction on our fan pages or other Facebook or Instagram websites. Fan page operators can view general statistics about the interests and demographic characteristics (e.g. age, gender, region) of fan page visitors. When you use social networks, the nature, scope and purposes of processing social network data are determined primarily by the social network operators.


We offer you a newsletter service to send you offers, information about new styles, fashion guides etc. according to your preferences.

When sending out our notifiable newsletters we use the so-called double opt-in procedure or single opt-in procedure (country-dependent), i.e. we will only send you the newsletter if you have given explicit prior consent to us activating the newsletter. If a double opt-in is required in your country, you must also have confirmed that the email address you have shared with us belongs to you. For this purpose, we will send you a notification email and ask you to confirm by clicking on one of the links in this email that you are the owner of the email address you have shared with us. We may waive this measure if you have already confirmed to us in this way for another purpose that you are the owner of this email address.

If you no longer wish to receive emails from us, you can withdraw your consent at any time without incurring any costs other than the transmission costs according to basic tariffs. A notification in text form (e.g. email, fax, letter) to our company is sufficient for this. Of course, you will also find an unsubscribe link in every newsletter.


If you want to create a personal customer account (my account), we need your name and email address. You can also give us your phone number and address.

“My account” gives you an overview of your shopping cart and your order history. After logging in, you can update or delete your account at any time.

We set up password-protected personal access for users who register for a customer account or another service. If you do not log out again after logging in with your login details, most services automatically keep you logged in. Depending on the type of service, a cookie or similar technology is used for this. This function allows you to use part of our services without having to log in again every time. For security reasons, however, you will be asked to enter your password again if, for example, you want to change your profile information or submit an order.


We use the personal data you provide to identify and prevent fraud. For these purposes, we may receive further data from our payment service providers.


We use and store your personal data to meet the regulatory requirements, such as accounting requirements.


We collect your personal data on the basis of the following legal bases:

  1. Fulfillment of contract by us
  • Execution of your order
  1. Our legitimate interest
  • Customer service
  • Improve your user experience
  • Fraud prevention
  1. Your approval
  • Registered Members
  • My account
  • Marketing via push messages in apps
  • Cookie-based marketing
  1. Our legal obligations
  • Regulatory requirements

We only forward your data if this is allowed by German or European law. We share personal data with our partners to provide our services. We only use your data if this is permitted by law. All of our partners are committed to protecting your data. Some of our partners are “data controllers”, while others are “data processors”.


The partners described below are data controllers who are directly responsible for the processing of your data. We only share your personal data to the extent necessary for the performance of the services, e.g. for shipping the orders.

As soon as you have placed your order, your payment will be processed by our payment partner and your order will be forwarded to our warehouse. After we have packed your order ready for dispatch, we will share your name, address, email address and telephone number with our shipping partner UPS to complete the order.

We may share non-reversible and encrypted (hashed) information about your use of our websites and services with our advertising partners who can combine it with other information that you have given them directly or that they have collected independently. We also share information such as your IP address and order information with our affiliate partners to determine their commission for referring to our web shops.


The partners described below are data processors who are only authorized to process personal data for us and in accordance with our instructions.

Our technical service providers process your personal data if they have access to our databases or store personal data in their applications. These service providers include hosting providers, website platform providers and providers of message distribution tools.

We also have partners who offer tools tailored to customer service and customer experience, such as: a chat tool on our website or a feedback tool for customer experience.


For the registered members on our website, we share information about your orders and other activities in our online shop, such as your online shopping cart or your wish list.

If we are required to do so by law, a court decision or a decision by another authority, we share personal data with the competent authority or third parties. We also report fraud incidents to the relevant law enforcement agency.


We only store your personal data for as long as is necessary for the intended purposes or due to regulatory requirements, e.g. To comply with accounting regulations in the countries in which we operate. If these requirements are no longer met, the data will be deleted automatically.

You can also request the deletion of your personal data. We will comply with this request unless we need to keep the data stored for regulatory reasons or for the proof, exercise or defense of a legal claim.


You have a number of data protection rights with regard to the collection and use of your personal data.

You have the following legal data protection rights under the relevant legal conditions: Right to information (Article 15 GDPR), right to deletion (Article 17 GDPR), right to correction (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) as well as the right to object to particular data processing measures (Article 21 GDPR).

You can find more information about your various rights here:


One of your most important rights is to see the information we have about you. When requesting access, we will send you a copy of your personal data.


Another important right in relation to our business relationship is the “right to be forgotten”. This means that you have the right to request the deletion of your data stored by us. You can withdraw consent at any time with effect for the future, e.g. by e-mail, letter or fax. We may not be able to delete all of your personal information because we are required to keep certain information in order to comply with legal requirements.


If you believe that the data, we have stored is incorrect or incomplete, please let us know so that we can update your data accordingly.


In combination with some other rights, you can also request the restriction of the use of your personal data, e.g. Instead of a complete deletion or as part of our examination of your objection.


You can ask us to provide you with the data you have provided in a structured, commonly used and machine-readable format or to send it directly to a specific recipient.


If you would like to submit a complaint about our handling of your personal data, you can contact our customer service team at any time. You can also lodge a complaint with your local DATA PROTECTION AUTHORITY.


You are entitled to object to the processing of your personal data for certain reasons. For example, you can object to the use of your personal data for marketing purposes, including profiling.

The responsibilities of the data protection authorities depend on the seat of the competent authorities. You may, however, contact the data protection authority, which will then forward your complaint to the responsible authority. The authority responsible for Fashion in the City GmbH is the Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219 b, 10969 Berlin, Germany.

 Changes to this Data Protection Declaration

Further development of our websites and the implementation of new technologies to improve our service for you may require changes to this privacy policy. We therefore recommend that you re-read this Data Protection Declaration from time to time.

You can reach out to our Privacy Team for general questions on privacy and in order to exercise your data protection rights by sending an email to