Robin Ruth – Be Noticed

Fashion in the City GmbH is the official representative for the brands of Robin Ruth and Memoriez in Germany and Austria, Poland, Denmark, Ireland and United Kingdom.

ROBIN RUTH is an International casual lifestyle brand which was founded in Amsterdam in the year 2002. The company first started selling souvenir items such as ties and scarves. Over the years, the range has expanded to include other fashion and lifestyle products. In addition to the world-famous bags, Robin Ruth’s product range also includes caps, winter hats, scarves, key rings, polo shirts, t-shirts, sweatshirts and umbrellas.

Robin Ruth has become one of the leading suppliers of memorable fashion worldwide, and is now represented in every major city in the world. Since 2002, the new annual collections of Robin Ruth have evolved the company to become a life style brand that is now also found in all the largest departmental stores offering our quality clothing & accessories to locals too. You no longer have to travel to get your Robin Ruth items, the city fashion has arrived to your local store and now online too which will be shipped around the globe right to your door step.

With representation in over 83 countries, we receive messages each day from our jetsetters who want to share their latest adventure with us! Customers can collect Robin Ruth bags like stamps on their passports. So, whether you’re an avid adventurer or a travel newbie, hitch a ride with Robin Ruth! You will surely “Be Noticed!”

The global design team behind Robin Ruth’s successful products has helped football teams, theme parks, hotels and many other companies that offer gifts to their customers or followers find their best way of expressing their identity and image on clothing and accessories. It is such a pleasure to design items for a crowd that has waited for a long time for something fresh and new to revive their merchandise with.

Wouldn’t it be smart to have designs that are actually nice to wear yet still show the same pride of discovering a new cool city or unique country? For too many years, we’ve seen a souvenir industry full with unfashionable, cheap memorabilia.

We turned a thirst for travel and culture into products that celebrate each journey. Since life is all about collection of experiences and memories, we encourage you to collect our representations of memories and share your story!


MemorieZ is home decor brand that aspire for the designed lifestyle. With our eye-catching decor and products, inspired from all over the world. It will add creativity and design to the most beautiful home.

Whether your taste is classic or contemporary—or an eclectic mix of both—you will find decor and inspiration, the latest products, and tools to help you decorate, renovate, and entertain stylishly.

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